About SURE

SURE is Middle East’s biggest brand name suppliers of Climatcool air conditioners, SURE & Dolphin water dispensers, SURE water purification systems and leading turnkey solution providers for the PET beverage and packaging industry. Sure International LLC was established in 1998 to supply air-conditioning solutions (Climatcool Air-conditioners) and 5 gallon water dispensers (SURE + Dolphin) for the U.A.E local market. The Climatcool Air-conditioners, is an industry leader known for its superior product performance and reliability. Range of products include Window Air-conditioners from 1 to 2.5 tons and Decorative Split from 1 to 15 tons comprised of wall, Cassette, Floor Ceiling and Free Standing types. Climatcool also has a full range of Packaged chiller systems from 1 to 400 tons with matching chilled water fan coil units and chilled water Double skin Air Handling units.

The water dispenser business segment carries the largest stock of Hot & Cold Water dispensers for both SURE & Dolphin brands, for use in office or home. Range of water coolers consists of different colors, sizes and functionality. Sure International is a pioneer of new product innovation with the latest in Cold & Hot bottled water dispensers with stainless steel body, sanitized stainless steel tanks and safety mechanisms to prevent overheating.

Within 4 years, Sure business grew exponentially, and in 2002, Sure Technologies was established to export its brands across the Middle East regions. Simultaneously, the Company ventured into the bottled water industry by tying up with TECH-LONG, China’s leading beverage packaging manufacturer, as exclusive agents to the Middle East and North Africa region.

Today, Sure Technologies are leading turnkey solution providers for the packaged drinking water & beverage industries, and has commissioned over 200 bottling lines to prestigious bottled water Companies across the Middle East and North Africa regions.

Sure Technologies made its mark present in the Water Purification Industry for the Home and Commercial segment by introducing a full line of Reverse Osmosis Systems. Range of accessories include Tanks, Pumps, Valves, Cartridges Filters, and Housings, including Original RO membranes directly imported from USA. In 2010, Sure Technologies joint-ventured with ROPV of China as exclusive agents for sale of engineered pressure vessels for the allied industries covering the Middle East demand.

Today, SURE Technologies aims to be a green-tech company, with a focus in providing the best air-conditioning, water and beverage & packaging technology solutions.

About Sure Fashion


Since 1960

Fabindia is India’s iconic lifestyle brand known for its contemporary range of craft based products sourced from rural craftspeople, created using traditional craft techniques and processes. Fabindia’s distinctive offering extends from clothing for women, men and kids, jewelry, bags & footwear to furniture, home linen, lighting, giftware, organic foods and personal care products